Google Ads
Main Services in Google Ads
- Search Ads
- Text ads that appear on Google search results when people look for keywords related to your business.
- Example: If someone searches “plumber near me,” your plumbing ad can appear.
- Display Ads
- Image or banner ads shown on websites, apps, and Gmail.
- Great for brand awareness and retargeting.
- Video Ads (YouTube Ads)
- Skippable or non-skippable ads shown before, during, or after YouTube videos.
- Strong for storytelling and reaching wide audiences.
- Shopping Ads
- Product-based ads with images, prices, and store info.
- Shown on Google Shopping, Search results, and YouTube.
- Ideal for e-commerce.
- App Promotion Ads
- Ads designed to drive app installs and engagement across Google Search, Play Store, YouTube, and more.
- Local Services Ads
- Appear at the top of search results for service-based businesses (plumbers, electricians, cleaners, etc.).
- Pay per lead, not per click.
Key Features & Tools
- Keyword targeting (reach people searching for specific terms).
- Audience targeting (based on interests, demographics, behaviors).
- Geographic targeting (ads shown in specific locations).
- Remarketing (re-engage people who already visited your site).
- Conversion tracking (measure results like sales, calls, or sign-ups).
- Smart Campaigns & AI tools (Google automates bidding and targeting).
Pricing / Cost Model
- Pay-per-click (PPC): You’re charged only when someone clicks.
- Pay-per-impression (CPM): Cost per 1,000 views (common in Display/YouTube).
- Pay-per-lead: Specific for Local Services Ads.
- Flexible budget: You set daily/monthly limits.