Facebook Ads
Main Services in Facebook Ads
- Image Ads: Single images with compelling visuals and text to grab attention.
- Video Ads: Engaging videos for storytelling, product demos, or promotions.
- Carousel Ads: Multiple images or videos in a single ad, each with its own link (great for showcasing product ranges).
- Collection Ads: Mobile-optimized ads for e-commerce, displaying a catalog of products.
- Stories Ads: Full-screen vertical ads in Facebook/Instagram Stories for immersive experiences.
- Lead Ads: Collect user info (like emails) directly within the ad for lead generation.
- Dynamic Ads: Automatically show personalized products to users based on their behavior.
- Messenger Ads: Ads in Facebook Messenger to drive conversations.
Key Features & Tools
- Advanced audience targeting (demographics, interests, behaviors, lookalike audiences).
- Retargeting (reach users who visited your site or interacted with your brand).
- Ad placement across Facebook, Instagram, Messenger, and Audience Network.
- Customizable ad objectives (brand awareness, traffic, conversions, app installs, etc.).
- Analytics via Facebook Ads Manager (track impressions, clicks, conversions).
- A/B testing to optimize ad performance.
Pricing / Cost Model
- Pay-per-click (PPC): Charged when users click your ad.
- Pay-per-impression (CPM): Charged per 1,000 impressions.
- Pay-per-action: Charged for specific actions (e.g., purchases, sign-ups).
- Flexible budgets: Set daily or lifetime budgets.